IFB Consumer Trends Workshop Announced

County Farm Bureau managers, staff, and members involved in local consumer engagement efforts are invited to participate in the upcoming IFB Consumer Trends Workshop to be held at the IAA Building in Bloomington on Monday, October 24, 2022.

This workshop will cover a variety of topics to support consumer engagement efforts, from engaging with the local media to social media efforts; reviewing research-based consumer behavioral trends and forecasts from The Center for Food Integrity; and opportunities and resources available to benefit consumer engagement efforts at the county level. Participants can expect to return home with an arsenal of new resources and ideas to implement.

Click here to register for the workshop by October 19.

View the workshop agenda here.

Questions? Please reach out to Gracie Pierson, Consumer Engagement Manager, at gpierson@ilfb.org.