Consumer Engagement Team hosts Consumer Trends Workshop
The consumer engagement team hosted a consumer trends workshop for County Farm Bureau Managers, staff and members on October 11th at the home office. The topic of this workshop was Gen Z and how to keep them engaged with agriculture in the media. Guest speakers included Roxi Beck with the Center for Food Integrity, Alex Blake with MorganMyers, as well as DeAnne Bloomberg and Sierra Henry with the Illinois Farm Bureau.
The day also included a charcuterie building session where participants learned how to lead a charcuterie workshop. We are excited to provide this tool to County Farm Bureaus as it is a great way to engage with younger generations specifically on animal protein topics.
In addition, participants also received a preview of new resources available to use for consumer engagement efforts in their counties. We look forward to continuing to offer a variety of trainings and workshops for members in the future!
