Each week Illinois Farm Bureau shares articles that originate from within the organization with newspapers across the state. Stories are syndicated through a partnership with the Illinois Press Association (IPA) and can be used by IPA member newspapers to supplement news coverage. Distributed content includes pieces from FarmWeek, Partners and IFB leaders, and aims to bolster coverage of ag-focused issues on mainstream channels.
December 2022 Update
From Dec. 1-31, IFB articles were published in Illinois newspapers 61 times and reached an estimated 9.48 million people. The top three features in December originated from FarmWeek:
- “Illinois receives $14.4M to create local food system for underserved populations” was picked up by 8 newspapers and potentially reached more than 3.75 million people.
- “Ag industry producing more with fewer workers” was picked up by 7 newspapers and potentially reached more than 1.22 million people.
- “With labor dispute settled, railroads focus on service” was picked up by 6 newspapers and potentially reached more than 1.19 million people.
Overview of 2022 Reports
IFB pitched/provided 112 articles to newspapers via the Ag News Service partnership with the Illinois Press Association last year. Articles were placed in 812 media outlets, with stories potentially reaching 944 million people for an estimated advertising value equivalency of $8.74 million. For a comparison of 2022 data to the previous year, please see the graph below.
|
YOY Totals |
||
|
2021 |
2022 |
|
|
Number of IFB Pitches |
59 |
112 |
|
Number of External Media Placements |
378 |
812 |
|
Total Potential Reach |
710 million |
944 million |
|
Total Advertising Value Equivalency (AVE) |
$6.57 million |
$8.74 million |
The top 5 articles picked up by external news publications are outlined in the graph below. Each article was originally featured in FarmWeek, which demonstrates the exceptional writing skills of our FarmWeek team are valued not only within our own platforms but also across other state and national publications.
Overall, 2022 was a strong year for the Ag News Service partnership. As we look ahead at 2023, we hope to continue to grow this partnership.
For additional information or questions, please contact IFB Communications Specialist Katie Zelechowski at kzelechowski@ilfb.org or Director of Issue Management DeAnne Bloomberg at dbloomberg@ilfb.org.