OMS Survey Response
Illinois Farm Bureau® (IFB) conducted a survey in Spring 2024, seeking member-driven feedback on the direction of the organization now and in the future. Over several months, IFB collected data through email, focus groups, events, virtual calls, and more. The results drive the decision-making process for the OMS Advisory Committee and subcommittees.
Survey Response Data:
Thanks in part to an overwhelming 15.9% response rate to the survey, which included feedback from members in all 102 counties in Illinois, there is an extraordinarily high level of confidence that the results are representative of the entire membership of 74,000+ MM/MS and PM/PS members.
This survey was conducted from January 29th to February 16th, using a combination of online and in-person collection of feedback from members. A total of 3,788 complete responses were received which resulted in a margin of error of +/-2.1%, ensuring a high level of confidence. The results are representative of the entire combined membership of over 74,000 farmer and professional members.
Some quick takeaways from the results are summarized below. Members are encouraged to contact their county Farm Bureau® for a discussion around the in-depth analysis of the results and provide feedback to OMS@ilfb.org.
OMS survey feedback guiding roadmap | General | farmweeknow.com
Who responded to the survey? As you can see in the chart below, the majority of survey respondents work directly in or are directly connected to production agriculture. Note: While respondents may fall under multiple categories, members were asked to select the one answer that best described themselves.
What does IFB do well for members? Farm Bureau members were clear about the main strengths of the organization: informing, advocating and educating. Diving deeper into the segments, there are slight differences in the values that different members have on those topics.
- Informing: Both MM/MS and PM members identified FarmWeek and RFD Radio delivering in-depth, accurate and timely ag news as something IFB does well. MM/MS members also identified environmental stewardship programs and promotions, while PM/PS members placed more emphasis on the organization’s ability to build public trust and educate consumers.
- Advocating: MM/MS members are more likely to value legislative and environmental efforts of IFB in Springfield and Washington than PM members.
- Educating: MM/MS members place more emphasis on IFB’s member education, such as landowner meetings, Rules for the Road training, etc., while PM members identified youth education through Ag in the Classroom program as an area where IFB does well. PM/PS members were also more likely to indicate IFB does a good job putting together events and programs that serve as both career development and networking opportunities, such as Young Leaders and Agriculture Leaders Of Tomorow.
What is a Net Promoter Score (NPS)? An NPS indicates the likelihood that members will promote the organization to others. In the scoring framework, numbers above zero are considered “promoters” and below zero are considered “detractors.” IFB’s overall NPS is 3, indicating a willingness of members to share IFB successes. Members under 30 and members aged 41-70 were particularly likely to speak favorably about Farm Bureau.
- Net Promoter Scoring Framework:
- Above 0 is good,
- Above 20 is favorable,
- Above 50 is excellent, and
- Above 80 is world-class
Which governmental affairs issues are IFB members most interested in? Both MM/MS and PM/PS members shared consensus on legislative priorities like trade and taxation, while MM/MS members emphasized the farm bill and federal risk management programs, as well.
